Ferrari 308 GTS

1977 to 1985 · Targa · 3,219 built

A 1977 Ferrari 308 GTS cost $32,000 new. Over the past 12 months, 24 have sold publicly at a median of $74,850. The Shifty Estimate for a well-kept example is $79,800. Across the sales we have on file, prices ran from $31,308 to $1,356,396, depending on mileage, color, and history.

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Shifty Estimate

$79,800

High confidence · $55K to $124K

7.0% over 12 months

Oct 2025Rolling 6-month medianOct 2026

Median · 12 mo: $74,850
Sales · 12 mo: 24
For sale now: 1
Market cap: $256.9M · 3,219 built
Original MSRP: $32,000Up 149% since new

Collectible

Sold$76,000 · Bring a Trailer · Oct 2026

The market

Every recorded 1977 Ferrari 308 GTS sale, by date and price

Oct 2026 · Bring a Trailer

$76,000 · 15,000 mi · Nero

See this car

Sold Bid to, not sold

114 sales · 29 unsoldmedian $75kupdated Oct 2026

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Latest results

The newest 1977 Ferrari 308 GTS sales with photographs

Sold $73,700

1978 · Red

Sep 12, 2026 · Barrett-Jackson

Sold $131,501

1978 · Giallo Fly · 11,925 mi

Sep 4, 2026 · Sotheby's Motorsport

Sold $90,000

1980 · Rosso Chiaro · 41,010 mi

Aug 13, 2026 · Bring a Trailer

Sold $44,500

1979 · Verde Pino Metallizzato · 53,000 mi

Aug 4, 2026 · Bring a Trailer

Sold $116,555

1978 · Rosso Rubino Metallizzato · 66,000 mi

Jul 16, 2026 · Bring a Trailer

Sold $64,500

1978 · Red · 38,000 mi

Jun 30, 2026 · Bring a Trailer

Every 308

Sold prices, last 12 months · Oct 29, 2026

Every 308. Sold prices, last 12 months · Oct 29, 2026
	GTS1977 to 1985	GTB Quattrovalvole1982 to 1985	GTS Quattrovalvole1982 to 1985	GTB1975 to 1985
Shifty Estimate	$79,800	$117,600	$102,700	$67,200
Sold median	$74,85024 sales	No sale	$102,00015 sales	$65,50035 sales
12-month move	Up 7.0%	Too few sales to call	Down 5.3%	Down 9.3%
For sale	1	None	4	None

Also in the 308/328 family

Specifications

Engine: Naturally Aspirated V8, 3.0L
Power: 255 hp
Torque: 210 lb-ft
0 to 60: 6.7 s
Top speed: 153 mph
Transmission: Manual
Drivetrain: RWD
Curb weight: 2,932 lb
Production: 3,219 built
Original MSRP: $32,000
Designer: Pininfarina

Common questions

How much does a Ferrari 308 GTS cost?

What is a 1977 Ferrari 308 GTS worth today?

The Shifty Estimate is $79,800, up 7.0% over the past 12 months. Confidence is high: 24 public sales in a year gives a firm read.

Is a Ferrari 308 GTS a good investment?

It has appreciated 149% against its $32,000 list price. Values are up 7.0% over the past 12 months. Only 3,219 were built. The caution is spread, not direction: across the sales we have on file, prices ran from $31,308 to $1,356,396, and mileage explains most of that.

How many Ferrari 308 GTS have sold?

Shifty has 116 public sales of the Ferrari 308 GTS on file. The earliest was on Apr 10, 2016.

What has a Ferrari 308 GTS sold for at auction?

The 3 most recent public sales we have on file:

$76,000Oct 14, 2026Nero · 15,000 mi
$52,671Oct 1, 202627,456 mi
$59,592Sep 18, 202645,981 mi

How many Ferrari 308 GTS are for sale right now?

Shifty tracks 1 listing of the Ferrari 308 GTS for sale right now.

About the 1977 Ferrari 308 GTS

The 308 GTS pioneered the removable targa roof concept that became synonymous with 1980s Ferrari glamour. Tom Selleck's red GTS in Magnum P.I. transformed this car into a cultural icon, though the association somewhat overshadows its genuine engineering excellence. The targa configuration required structural reinforcement that added weight but enhanced rigidity, while the removable roof panel stored neatly behind the seats. European-spec examples with higher compression and carburetors are most desirable, offering superior performance over US-market cars hobbled by emissions equipment. The GTS outsold the fixed-roof GTB significantly, making it more common but no less desirable. Recent market appreciation reflects growing recognition that the 308 GTS defined an era of automotive design and lifestyle aspiration that may never return.