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Cars / Pontiac / GTOLive
2004 Pontiac GTO

✦ Shifty Estimate

$20,200

9.4% · 12 mo
High confidence$10K to $29K
12 months median
$18K
Sales, 12 months
18
Original MSRP
$33,500 · ▼ 40% since

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2004 Pontiac GTO

2004 to 2006 · Coupe

Price history

$20k$40k$60kOct 20182020202120222023202420252026✦ SHIFTY ESTIMATE TODAY $20k
Sold Bid, not sold
95 sales · 29 unsoldmedian $18kupdated Aug 2026

Recent sales

97 sales

Specifications

Engine
V8, 5.7L
Power
350 hp
Torque
365 lb-ft
0 to 60
5.3s
Top speed
160 mph
Transmission
Manual
Drivetrain
RWD
Original MSRP
$33,500

Common questions

How much does a Pontiac GTO cost?

A 2004 Pontiac GTO cost $33,500 new. Over the past 12 months, 18 have sold publicly at a median of $17,751. The Shifty Estimate for a well-kept example is $20,200. Cars have changed hands anywhere from $9,620 to $28,640, depending on mileage, color, and history.

What is a 2004 Pontiac GTO worth today?

The Shifty Estimate is $20,200, up 9.4% over the past 12 months. Confidence is high: 18 public sales in a year gives a firm read.

Is a Pontiac GTO a good investment?

It has depreciated 40% against its $33,500 list price. Values are up 9.4% over the past 12 months. The caution is spread, not direction: across the sales we have on file, prices ran from $6,599 to $70,000, and mileage explains most of that.

What has a Pontiac GTO sold for at auction?

The 3 most recent public sales we have on file:

  • $34,527Aug 23, 2026Torrid Red · 3,300 mi
  • $18,001Aug 14, 2026Phantom Black Metallic · 39,000 mi
  • $19,500Aug 5, 2026Impulse Blue Metallic · 44,900 mi

Pontiac's bold attempt to revive the GTO nameplate arrived as a rebadged Holden Monaro from Australia, bringing legitimate muscle car credentials that purists initially dismissed. The 5.7L LS1 V8 delivered 350 horsepower in 2004, upgraded to the 6.0L LS2 producing 400 hp for 2005-2006. With near-perfect 52/48 weight distribution and independent rear suspension, it offered superior handling dynamics compared to its 1960s namesake. Only 40,808 examples were built across three model years before GM pulled the plug due to lukewarm sales and dealer resistance. Today's collectors increasingly appreciate the GTO's understated sleeper aesthetic, robust LS powertrain, and excellent build quality. Clean examples with manual transmissions command premium prices, as enthusiasts recognize this as perhaps the last true American muscle car before the retro revival era. The controversial styling that hurt initial sales now works in collectors' favor.