✦ Shifty Estimate
$18,100
▼ 15.2% · 12 mo- 12 months median
- $16K
- Sales, 12 months
- 17
- Original MSRP
- $33,500 · ▼ 46% since
Track this car in the app
Get its live Shifty Estimate, price alerts, and every sale on your phone.
2004 Pontiac GTO
2004 to 2006 · Coupe
Price history
Recent sales
17 sales on file
The full sale history lives in the app.
Every sale for this exact market, with the chassis behind each number. Drop your email and you are first in.
Specifications
- Engine
- V8, 5.7L
- Power
- 350 hp
- Torque
- 365 lb-ft
- 0 to 60
- 5.3s
- Top speed
- 160 mph
- Transmission
- Manual
- Drivetrain
- RWD
- Original MSRP
- $33,500
Common questions
How much does a Pontiac GTO cost?
A 2004 Pontiac GTO cost $33,500 new. Over the past 12 months, 17 have sold publicly at a median of $15,500. The Shifty Estimate for a well-kept example is $18,100. Cars have changed hands anywhere from $9,500 to $28,000, depending on mileage, color, and history.
What is a 2004 Pontiac GTO worth today?
The Shifty Estimate is $18,100, down 15.2% over the past 12 months. That sits above the $15,500 median of actual sales because the median counts every car that sold, including high-mileage examples, while the estimate describes a clean, low-mileage one bought today. Confidence is high: 17 public sales in a year gives a firm read.
Is a Pontiac GTO a good investment?
It has depreciated 46% against its $33,500 list price. Values are down 15.2% over the past 12 months. The caution is spread, not direction: across the sales we have on file, prices ran from $6,599 to $70,000, and mileage explains most of that.
What has a Pontiac GTO sold for at auction?
The 3 most recent public sales we have on file:
- $15,500Jul 29, 2026Phantom Black Metallic · 65,000 mi
- $17,257Jul 27, 2026Torrid Red · 123,000 mi
- $70,000Jul 1, 2026Brazen Orange Metallic · 4 mi
Pontiac's bold attempt to revive the GTO nameplate arrived as a rebadged Holden Monaro from Australia, bringing legitimate muscle car credentials that purists initially dismissed. The 5.7L LS1 V8 delivered 350 horsepower in 2004, upgraded to the 6.0L LS2 producing 400 hp for 2005-2006. With near-perfect 52/48 weight distribution and independent rear suspension, it offered superior handling dynamics compared to its 1960s namesake. Only 40,808 examples were built across three model years before GM pulled the plug due to lukewarm sales and dealer resistance. Today's collectors increasingly appreciate the GTO's understated sleeper aesthetic, robust LS powertrain, and excellent build quality. Clean examples with manual transmissions command premium prices, as enthusiasts recognize this as perhaps the last true American muscle car before the retro revival era. The controversial styling that hurt initial sales now works in collectors' favor.