1970 Pontiac Firebird
$28K
Pontiac GTO
1973 to 1974 · Coupe · 4,806 built
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Shifty Estimate
$23,800
Low confidence · $18K to $30K
- Sold median
- Too few sales to call
- Market cap
- $114.4M · 4,806 built
- Original MSRP
- $3,443Up 591% since new
Collectible
Sold$23,750 · Bring a Trailer · Aug 2025
The market
Every recorded 1973 Pontiac GTO sale, by date and price
Community
Other GTO generations
Specifications
- Engine
- V8, 5.7L
- Power
- 250 hp
- Torque
- 285 lb-ft
- 0 to 60
- 6.6 s
- Top speed
- 125 mph
- Transmission
- Automatic
- Drivetrain
- RWD
- Production
- 4,806 built
- Original MSRP
- $3,443
Common questions
How much does a Pontiac GTO cost?
A 1973 Pontiac GTO cost $3,443 new. The Shifty Estimate for a well-kept example is $23,800. Cars have changed hands anywhere from $17,850 to $29,750, depending on mileage, color, and history.
What is a 1973 Pontiac GTO worth today?
The Shifty Estimate is $23,800. We rate confidence low: 1 public sale in a year is not enough to be firm, and the honest range is wide. Treat it as a starting point, not a valuation.
Is a Pontiac GTO a good investment?
It has appreciated 591% against its $3,443 list price. Only 4,806 were built.
What has a Pontiac GTO sold for at auction?
The most recent public sale we have on file:
- $23,750Aug 5, 2025Brown · 67,000 mi
About the 1973 Pontiac GTO
The 1973-74 Pontiac GTO represents the final chapter of the original muscle car era, making these models increasingly significant to collectors. Based on the Colonnade A-body platform, these GTOs departed from their predecessors' aggressive styling for a more refined, European-influenced design. The '73 carried forward the 400 and 455 cubic inch V8s, though power was down due to emissions regulations and the switch to SAE net ratings. Only 4,806 GTOs were built in 1973, followed by a mere 7,058 in 1974, the nameplate's swan song until its 2004 revival. While purists initially dismissed these cars, collectors now appreciate their rarity and historical importance as the end of an era. Clean examples are becoming harder to find, with the distinctive wraparound rear window and unique front-end treatment distinguishing them from contemporary Chevelles and Cutlasses. These represent affordable entry points into GTO ownership with strong appreciation potential.
More Pontiac in the market
Sales and listings
Showing 1 of 1 on file
Free: the 2027 Collector Car Outlook.