
Pontiac GTO
1968 to 1972 · Coupe · 87,684 built
A 1968 Pontiac GTO cost $3,101 new. Over the past 12 months, 20 have sold publicly at a median of $52,600. The Shifty Estimate for a well-kept example is $55,200. Across the sales we have on file, prices ran from $11,250 to $136,000, depending on mileage, color, and history.
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- Median · 12 mo
- $52,600
- Sales · 12 mo
- 20
- Original MSRP
- $3,101Up 1680% since new
Collectible

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Sold $20,500

Sold $88,000

Sold $72,242

Sold $71,500

Sold $47,300
Every 1968 to 1972 GTO
| GTO1968 to 1972 | Ram Air IV1969 to 1970 | The Judge1969 to 1971 | Convertible1968 to 1972 | |
|---|---|---|---|---|
| Shifty Estimate | $55,200 | $173,000Low confidence | $57,200Low confidence | $76,800 |
| Sold median | $52,60020 sales | Too few sales to call1 sale | Too few sales to call2 sales | $65,00022 sales |
| 12-month move | Up 26.0% | Too few sales to call | Too few sales to call | Up 15.1% |
| For sale | None | None | None | None |
Specifications
- Engine
- V8, 6.5L
- Power
- 265 hp
- Torque
- 397 lb-ft
- 0 to 60
- 6.5 s
- Top speed
- 115 mph
- Transmission
- Automatic
- Drivetrain
- RWD
- Production
- 87,684 built
- Original MSRP
- $3,101
Common questions
How much does a Pontiac GTO cost?
A 1968 Pontiac GTO cost $3,101 new. Over the past 12 months, 20 have sold publicly at a median of $52,600. The Shifty Estimate for a well-kept example is $55,200. Across the sales we have on file, prices ran from $11,250 to $136,000, depending on mileage, color, and history.
What is a 1968 Pontiac GTO worth today?
The Shifty Estimate is $55,200, up 26.0% over the past 12 months. Confidence is high: 20 public sales in a year gives a firm read.
Is a Pontiac GTO a good investment?
It has appreciated 1680% against its $3,101 list price. Values are up 26.0% over the past 12 months. Only 87,684 were built. The caution is spread, not direction: across the sales we have on file, prices ran from $11,250 to $136,000, and mileage explains most of that.
How many Pontiac GTO have sold?
Shifty has 90 public sales of the Pontiac GTO on file. The earliest was on Jun 13, 2018.
What is the most expensive Pontiac GTO sold?
The highest public sale on file is $136,000, on Oct 3, 2021, with 34,000 mi.
What has a Pontiac GTO sold for at auction?
The 3 most recent public sales we have on file:
- $48,750Oct 29, 2026Sundance Orange · 49,000 mi
- $31,333Oct 5, 2026Limelight Green · 42,000 mi
- $20,500Oct 3, 2026Expresso Brown · 3,000 mi
About the 1968 Pontiac GTO
The second-generation GTO represents Pontiac's muscle car at its absolute peak, trading the original's conservative styling for Coke-bottle curves that screamed performance. The '68 redesign introduced the iconic split grille and flowing fender lines, while the legendary Judge package arrived in '69 with Ram Air IV power and wild graphics. Under the hood, buyers could spec everything from the base 400 cubic-inch V8 to the legendary Ram Air IV 400, producing a factory-rated 370 horsepower, though actual output was likely higher. The '70 model year brought the most desirable combination of styling and performance, before emissions regulations began neutering the breed. Production peaked at over 40,000 units in '68 but dropped significantly by '72 as the muscle car era waned. Today, Ram Air cars command serious premiums, with Judge models leading the pack among collectors seeking authentic American muscle.
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