✦ Shifty Estimate
$43,000
▲ 19.7% · 12 mo- 12 months median
- $46K
- Market cap
- $3.77B · 87,684 built
- Sales, 12 months
- 9
- Original MSRP
- $3,101 · ▲ 1287% since
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1968 Pontiac GTO
1968 to 1972 · Coupe · 87,684 built
Price history
Recent sales
More sales on file
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Every sale for this exact market, with the chassis behind each number. Drop your email and you are first in.
Specifications
- Engine
- V8, 6.5L
- Power
- 265 hp
- Torque
- 397 lb-ft
- 0 to 60
- 6.5s
- Top speed
- 115 mph
- Transmission
- Automatic
- Drivetrain
- RWD
- Production
- 87,684 units
- Original MSRP
- $3,101
Common questions
How much does a Pontiac GTO cost?
A 1968 Pontiac GTO cost $3,101 new. Over the past 12 months, 9 have sold publicly at a median of $45,501. The Shifty Estimate for a well-kept example is $43,000. Cars have changed hands anywhere from $20,600 to $79,120, depending on mileage, color, and history.
What is a 1968 Pontiac GTO worth today?
The Shifty Estimate is $43,000, up 19.7% over the past 12 months. Confidence is high: 9 public sales in a year gives a firm read.
Is a Pontiac GTO a good investment?
It has appreciated 1287% against its $3,101 list price. Values are up 19.7% over the past 12 months. Only 87,684 were built. The caution is spread, not direction: across the sales we have on file, prices ran from $18,000 to $81,375, and mileage explains most of that.
What has a Pontiac GTO sold for at auction?
The 3 most recent public sales we have on file:
- $59,500May 20, 2026Palladium Silver · 61,000 mi
- $77,800May 13, 2026Carousel Red · 68,000 mi
- $21,500Mar 27, 2026Carousel Red · 36,000 mi
The second-generation GTO represents Pontiac's muscle car at its absolute peak, trading the original's conservative styling for Coke-bottle curves that screamed performance. The '68 redesign introduced the iconic split grille and flowing fender lines, while the legendary Judge package arrived in '69 with Ram Air IV power and wild graphics. Under the hood, buyers could spec everything from the base 400 cubic-inch V8 to the legendary Ram Air IV 400, producing a factory-rated 370 horsepower—though actual output was likely higher. The '70 model year brought the most desirable combination of styling and performance, before emissions regulations began neutering the breed. Production peaked at over 40,000 units in '68 but dropped significantly by '72 as the muscle car era waned. Today, Ram Air cars command serious premiums, with Judge models leading the pack among collectors seeking authentic American muscle.