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Cars / Pontiac / GTOLive
1968 Pontiac GTO

✦ Shifty Estimate

$63,000

21.2% · 12 mo
High confidence$20K to $80K
12 months median
$52K
Market cap
$5.52B · 87,684 built
Sales, 12 months
11
Original MSRP
$3,101 · ▲ 1932% since

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1968 Pontiac GTO

1968 to 1972 · Coupe · 87,684 built

Price history

$25k$50k$75k$100k$125kJun 20182020202120222023202420252026✦ SHIFTY ESTIMATE TODAY $63k
Sold Bid, not sold
74 sales · 47 unsoldmedian $52kupdated Sep 2026

Recent sales

80 sales

Specifications

Engine
V8, 6.5L
Power
265 hp
Torque
397 lb-ft
0 to 60
6.5s
Top speed
115 mph
Transmission
Automatic
Drivetrain
RWD
Production
87,684 units
Original MSRP
$3,101

Common questions

How much does a Pontiac GTO cost?

A 1968 Pontiac GTO cost $3,101 new. Over the past 12 months, 11 have sold publicly at a median of $51,700. The Shifty Estimate for a well-kept example is $63,000. Cars have changed hands anywhere from $19,600 to $80,275, depending on mileage, color, and history.

What is a 1968 Pontiac GTO worth today?

The Shifty Estimate is $63,000, up 21.2% over the past 12 months. That sits above the $51,700 median of actual sales because the median counts every car that sold, including high-mileage examples, while the estimate describes a clean, low-mileage one bought today. Confidence is high: 11 public sales in a year gives a firm read.

Is a Pontiac GTO a good investment?

It has appreciated 1932% against its $3,101 list price. Values are up 21.2% over the past 12 months. Only 87,684 were built. The caution is spread, not direction: across the sales we have on file, prices ran from $11,250 to $136,000, and mileage explains most of that.

What has a Pontiac GTO sold for at auction?

The 3 most recent public sales we have on file:

  • $96,800Jul 25, 2026Verdoro Green/Red
  • $72,600Jun 26, 2026PALOMINO COPPER
  • $51,700Jun 26, 2026BLACK

The second-generation GTO represents Pontiac's muscle car at its absolute peak, trading the original's conservative styling for Coke-bottle curves that screamed performance. The '68 redesign introduced the iconic split grille and flowing fender lines, while the legendary Judge package arrived in '69 with Ram Air IV power and wild graphics. Under the hood, buyers could spec everything from the base 400 cubic-inch V8 to the legendary Ram Air IV 400, producing a factory-rated 370 horsepower—though actual output was likely higher. The '70 model year brought the most desirable combination of styling and performance, before emissions regulations began neutering the breed. Production peaked at over 40,000 units in '68 but dropped significantly by '72 as the muscle car era waned. Today, Ram Air cars command serious premiums, with Judge models leading the pack among collectors seeking authentic American muscle.