✦ Shifty Estimate
$40,000
▲ 34.1% · 12 mo- 12 months median
- $36K
- Sales, 12 months
- 19
- Original MSRP
- $6,558 · ▲ 510% since
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1978 Ford Bronco
1978 to 1979 · SUV
Price history
Recent sales
19 sales on file
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Specifications
- Engine
- V8, 5.8L
- Power
- 156 hp
- Torque
- 268 lb-ft
- Transmission
- Automatic
- Drivetrain
- 4WD
- Original MSRP
- $6,558
Common questions
How much does a Ford Bronco cost?
A 1978 Ford Bronco cost $6,558 new. Over the past 12 months, 19 have sold publicly at a median of $35,500. The Shifty Estimate for a well-kept example is $40,000. Cars have changed hands anywhere from $20,250 to $58,900, depending on mileage, color, and history.
What is a 1978 Ford Bronco worth today?
The Shifty Estimate is $40,000, up 34.1% over the past 12 months. Confidence is high: 19 public sales in a year gives a firm read.
Is a Ford Bronco a good investment?
It has appreciated 510% against its $6,558 list price. Values are up 34.1% over the past 12 months. The caution is spread, not direction: across the sales we have on file, prices ran from $19,750 to $62,000, and mileage explains most of that.
What has a Ford Bronco sold for at auction?
The 3 most recent public sales we have on file:
- $22,750Jul 16, 2026Red and white · 58,000 mi
- $49,000Jul 6, 2026Red · 54,000 mi
- $54,000Jun 30, 2026Two-tone silver and dark gray · 4,700 mi
The second-generation Bronco marked Ford's pivot toward a more civilized SUV, trading the original's compact utility for full-size capability. Built on the F-150 chassis, these '78-'79 models offered genuine truck toughness with improved on-road manners. The 400ci V8 was standard, with the legendary 460ci big-block available for serious hauling. What makes these early second-gens special is their simplicity—before emissions strangled power and complexity crept in. They're the last of the truly analog Broncos, with straightforward mechanicals that any shade-tree mechanic can service. Production was relatively low as Ford was still finding its footing in the emerging SUV market. Today, clean examples are increasingly sought after by collectors who appreciate their honest utility and growing rarity. Unlike the romanticized first-gen, these offer genuine daily-driver capability while maintaining that essential Bronco character that would define American SUVs for decades.