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Cars / Ford / BroncoLive
1978 Ford Bronco

✦ Shifty Estimate

$46,300

8.3% · 12 mo
High confidence$22K to $74K
12 months median
$44K
Sales, 12 months
58
Original MSRP
$6,558 · ▲ 606% since

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1978 Ford Bronco

1978 to 1979 · SUV

Price history

$50k$100k$150kJan 2023202420252026✦ SHIFTY ESTIMATE TODAY $46k
Sold Bid, not sold
117 sales · 30 unsoldmedian $44kupdated Aug 2026

Recent sales

117 sales

Specifications

Engine
V8, 5.8L
Power
156 hp
Torque
268 lb-ft
Transmission
Automatic
Drivetrain
4WD
Original MSRP
$6,558

Common questions

How much does a Ford Bronco cost?

A 1978 Ford Bronco cost $6,558 new. Over the past 12 months, 58 have sold publicly at a median of $44,000. The Shifty Estimate for a well-kept example is $46,300. Cars have changed hands anywhere from $22,475 to $73,750, depending on mileage, color, and history.

What is a 1978 Ford Bronco worth today?

The Shifty Estimate is $46,300, up 8.3% over the past 12 months. Confidence is high: 58 public sales in a year gives a firm read.

Is a Ford Bronco a good investment?

It has appreciated 606% against its $6,558 list price. Values are up 8.3% over the past 12 months. The caution is spread, not direction: across the sales we have on file, prices ran from $8,200 to $191,000, and mileage explains most of that.

What has a Ford Bronco sold for at auction?

The 3 most recent public sales we have on file:

  • $80,000Aug 28, 2026Brown · 11 mi
  • $191,000Aug 27, 2026Wimbledon White · 423 mi
  • $46,000Aug 22, 2026Red · 28,000 mi

The second-generation Bronco marked Ford's pivot toward a more civilized SUV, trading the original's compact utility for full-size capability. Built on the F-150 chassis, these '78-'79 models offered genuine truck toughness with improved on-road manners. The 400ci V8 was standard, with the legendary 460ci big-block available for serious hauling. What makes these early second-gens special is their simplicity—before emissions strangled power and complexity crept in. They're the last of the truly analog Broncos, with straightforward mechanicals that any shade-tree mechanic can service. Production was relatively low as Ford was still finding its footing in the emerging SUV market. Today, clean examples are increasingly sought after by collectors who appreciate their honest utility and growing rarity. Unlike the romanticized first-gen, these offer genuine daily-driver capability while maintaining that essential Bronco character that would define American SUVs for decades.