Ford Bronco

1978 to 1979 · SUV

A 1978 Ford Bronco cost $6,558 new. Over the past 12 months, 63 have sold publicly at a median of $44,000. The Shifty Estimate for a well-kept example is $39,100. Across the sales we have on file, prices ran from $8,200 to $191,000, depending on mileage, color, and history.

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Shifty Estimate

$39,100

High confidence · $22K to $77K

9.9% over 12 months

Oct 2025Rolling 6-month medianOct 2026

Median · 12 mo: $44,000
Sales · 12 mo: 63
Original MSRP: $6,558Up 496% since new

Enthusiast

Sold$34,500 · Bring a Trailer · Oct 2026

The market

Every recorded 1978 Ford Bronco sale, by date and price

Oct 2026 · Bring a Trailer

$34,500 · 96,000 mi · Red

See this car

Sold Bid to, not sold

61 sales · 14 unsoldmedian $44kupdated Oct 2026

Community

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Latest results

The newest 1978 Ford Bronco sales with photographs

Sold $81,500

1979 · Black · 743 mi

Oct 5, 2026 · Bring a Trailer

Sold $14,000

1979 · Dark Blue Metallic · 94,000 mi

Oct 2, 2026 · Bring a Trailer

Sold $36,000

1978 · Green and white · 100,000 mi

Sep 29, 2026 · Bring a Trailer

Sold $36,500

1979 · Candyapple Red · 77,000 mi

Sep 18, 2026 · Bring a Trailer

Sold $17,600

1979 · GREEN/TAN PATINA

Sep 10, 2026 · Barrett-Jackson

Sold $36,300

1979 · White and orange

Sep 10, 2026 · Barrett-Jackson

Other Bronco generations

Specifications

Engine: V8, 5.8L
Power: 156 hp
Torque: 268 lb-ft
Transmission: Automatic
Drivetrain: 4WD
Original MSRP: $6,558

Common questions

How much does a Ford Bronco cost?

What is a 1978 Ford Bronco worth today?

The Shifty Estimate is $39,100, up 9.9% over the past 12 months. Confidence is high: 63 public sales in a year gives a firm read.

Is a Ford Bronco a good investment?

It has appreciated 496% against its $6,558 list price. Values are up 9.9% over the past 12 months. The caution is spread, not direction: across the sales we have on file, prices ran from $8,200 to $191,000, and mileage explains most of that.

How many Ford Bronco have sold?

Shifty has 136 public sales of the Ford Bronco on file. The earliest was on Jan 24, 2023.

What has a Ford Bronco sold for at auction?

The 3 most recent public sales we have on file:

$34,500Oct 22, 2026Red · 96,000 mi
$81,500Oct 5, 2026Black · 743 mi
$14,000Oct 2, 2026Dark Blue Metallic · 94,000 mi

About the 1978 Ford Bronco

The second-generation Bronco marked Ford's pivot toward a more civilized SUV, trading the original's compact utility for full-size capability. Built on the F-150 chassis, these '78-'79 models offered genuine truck toughness with improved on-road manners. The 400ci V8 was standard, with the legendary 460ci big-block available for serious hauling. What makes these early second-gens special is their simplicity, before emissions strangled power and complexity crept in. They're the last of the truly analog Broncos, with straightforward mechanicals that any shade-tree mechanic can service. Production was relatively low as Ford was still finding its footing in the emerging SUV market. Today, clean examples are increasingly sought after by collectors who appreciate their honest utility and growing rarity. Unlike the romanticized first-gen, these offer genuine daily-driver capability while maintaining that essential Bronco character that would define American SUVs for decades.