2004 Ford GT$522Kest $590K13.1%2001 Lamborghini Murciélago 6.2 (early)$373Kest $406K18.5%2019 McLaren 720S Spider$263Kest $249K3.4%2005 Ferrari F430 Spider$191Kest $218K33.1%2013 Aston Martin Vanquish Volante$173Kest $166K8.9%2006 Porsche 997.1 Turbo$118Kest $122K14.6%2017 Ford GT$892Kest $940K1.4%2022 Porsche 992.1 GT3 Touring$276Kest $287K1.3%2023 Aston Martin Vantage V12$262Kest $258K7.3%2003 Lamborghini Gallardo 5.0$118Kest $123K12.4%2012 McLaren MP4-12C Spider$109Kest $110K18.8%2000 Ferrari 360 Spider$101Kest $107K9.2%2006 Ford GT Heritage Edition$768Kest $800K4.3%1995 Porsche 993 Turbo$263Kest $287K20.1%1965 Aston Martin DB6 Vantage$215Kest $220K14.3%1984 Ferrari Testarossa$175Kest $201K23.2%2006 Lamborghini Gallardo Spyder 5.0$156Kest $147K51.2%2011 McLaren MP4-12C Coupe$95Kest $98K17.5%2020 Porsche 992.1 Turbo S$239Kest $256K1.7%1953 Aston Martin DB2/4 Drophead Coupe$179Kest $188K38.6%2014 McLaren 650S Spider$132Kest $137K8.1%1999 Ferrari 360 Modena$108Kest $124K12.5%1996 Ferrari 550 Maranello$228Kest $242K39.7%2017 McLaren 720S Coupe$228Kest $196K12.8%1997 Porsche 993 Carrera S$190Kest $197K9.8%2019 McLaren GT Coupe$152Kest $144K10.2%1985 Ferrari 328 GTS$122Kest $124K26.2%1989 Porsche 964 Carrera 4$96Kest $109K9.2%2011 Ferrari 458 Spider$268Kest $360K12.2%1990 Porsche 964 Carrera 2$120Kest $128K9.1%
Cars / Ford / BroncoLive
1966 Ford Bronco

✦ Shifty Estimate

$78,800

6.2% · 12 mo
High confidence$34K to $161K
12 months median
$72K
Sales, 12 months
283
Original MSRP
$2,194 · ▲ 3492% since

Track this car in the app

Get its live Shifty Estimate, price alerts, and every sale on your phone.

1966 Ford Bronco

1966 to 1977 · SUV

Price history

$100k$200k$300k$400kSep 20252026✦ SHIFTY ESTIMATE TODAY $79k
Sold Bid, not sold
269 sales · 115 unsoldmedian $72kupdated Sep 2026

Recent sales

Most recent 250 sales

Specifications

Engine
Inline-6, 2.8L
Power
105 hp
Torque
180 lb-ft
Transmission
Manual
Drivetrain
4WD
Original MSRP
$2,194

Common questions

How much does a Ford Bronco cost?

A 1966 Ford Bronco cost $2,194 new. Over the past 12 months, 283 have sold publicly at a median of $72,000. The Shifty Estimate for a well-kept example is $78,800. Cars have changed hands anywhere from $34,375 to $160,500, depending on mileage, color, and history.

What is a 1966 Ford Bronco worth today?

The Shifty Estimate is $78,800, up 6.2% over the past 12 months. Confidence is high: 283 public sales in a year gives a firm read.

Is a Ford Bronco a good investment?

It has appreciated 3492% against its $2,194 list price. Values are up 6.2% over the past 12 months. The caution is spread, not direction: across the sales we have on file, prices ran from $8,700 to $440,000, and mileage explains most of that.

What has a Ford Bronco sold for at auction?

The 3 most recent public sales we have on file:

  • $89,500Sep 3, 2026Rangoon Red · 13,000 mi
  • $73,000Sep 3, 2026Moss Green · 1,200 mi
  • $153,000Aug 30, 2026Midnight Blue · 594 mi

The first-generation Ford Bronco launched in 1966 as Ford's answer to the Jeep CJ and International Scout, creating the template for what would become the modern SUV. Built on a 92-inch wheelbase with a removable fiberglass top, the early Bronco offered genuine go-anywhere capability with its Dana 30 front axle and optional 4WD system. The 170-cubic-inch inline-six was standard, but savvy buyers opted for the 289 V8 that transformed the Bronco's character entirely. Production ended in 1977 after 236,000 units, making clean examples increasingly sought-after. Early U14 models (1966-1968) with the half-cab configuration are particularly prized by collectors, especially those with the rare Sport package. Values have climbed steadily as enthusiasts recognize the Bronco's significance in automotive history and its honest, utilitarian appeal that contrasts sharply with today's luxury-focused SUVs.