✦ Shifty Estimate
$77,500
▼ 7.8% · 12 mo- 12 months median
- $69K
- Sales, 12 months
- 80
- Original MSRP
- $2,194 · ▲ 3432% since
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1966 Ford Bronco
1966 to 1977 · SUV
Price history
Recent sales
80 sales on file
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Specifications
- Engine
- Inline-6, 2.8L
- Power
- 105 hp
- Torque
- 180 lb-ft
- Transmission
- Manual
- Drivetrain
- 4WD
- Original MSRP
- $2,194
Common questions
How much does a Ford Bronco cost?
A 1966 Ford Bronco cost $2,194 new. Over the past 12 months, 80 have sold publicly at a median of $69,375. The Shifty Estimate for a well-kept example is $77,500. Cars have changed hands anywhere from $35,000 to $168,200, depending on mileage, color, and history.
What is a 1966 Ford Bronco worth today?
The Shifty Estimate is $77,500, down 7.8% over the past 12 months. Confidence is high: 80 public sales in a year gives a firm read.
Is a Ford Bronco a good investment?
It has appreciated 3432% against its $2,194 list price. Values are down 7.8% over the past 12 months. The caution is spread, not direction: across the sales we have on file, prices ran from $1,060 to $249,999, and mileage explains most of that.
What has a Ford Bronco sold for at auction?
The 3 most recent public sales we have on file:
- $56,500Jul 20, 2026Dark Jade Metallic · 6,000 mi
- $97,500Jul 16, 2026Brittany Blue · 7 mi
- $152,507Jul 15, 2026Electric Blue · 2,000 mi
The first-generation Ford Bronco launched in 1966 as Ford's answer to the Jeep CJ and International Scout, creating the template for what would become the modern SUV. Built on a 92-inch wheelbase with a removable fiberglass top, the early Bronco offered genuine go-anywhere capability with its Dana 30 front axle and optional 4WD system. The 170-cubic-inch inline-six was standard, but savvy buyers opted for the 289 V8 that transformed the Bronco's character entirely. Production ended in 1977 after 236,000 units, making clean examples increasingly sought-after. Early U14 models (1966-1968) with the half-cab configuration are particularly prized by collectors, especially those with the rare Sport package. Values have climbed steadily as enthusiasts recognize the Bronco's significance in automotive history and its honest, utilitarian appeal that contrasts sharply with today's luxury-focused SUVs.