Ford Bronco

1966 to 1977 · SUV

A 1966 Ford Bronco cost $2,194 new. Over the past 12 months, 280 have sold publicly at a median of $71,750. The Shifty Estimate for a well-kept example is $73,700. Across the most recent 250 sales on file, prices ran from $8,700 to $357,500, depending on mileage, color, and history.

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Shifty Estimate

$73,700

High confidence · $35K to $160K

7.6% over 12 months

Oct 2025Rolling 6-month medianOct 2026

Median · 12 mo: $71,750
Sales · 12 mo: 280
Original MSRP: $2,194Up 3259% since new

Collectible

Sold$66,000 · Bring a Trailer · Oct 2026

The market

The most recent 1966 Ford Bronco sales, by date and price

Oct 2026 · Bring a Trailer

$66,000 · Dark Jade Metallic

See this car

Sold Bid to, not sold

275 sales · 147 unsoldmedian $72kupdated Oct 2026

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Latest results

The newest 1966 Ford Bronco sales with photographs

Sold $72,000

1974 · Light blue · 17,000 mi

Oct 26, 2026 · Bring a Trailer

Sold $57,500

1974 · Metallic gray · 3,200 mi

Oct 23, 2026 · Bring a Trailer

Sold $60,669

1972 · Candyapple Red · 6,000 mi

Oct 17, 2026 · Bring a Trailer

Sold $53,000

1968 · Yellow · 89,000 mi

Oct 16, 2026 · Bring a Trailer

Sold $55,000

1972 · Red · 561 mi

Oct 13, 2026 · Bring a Trailer

Sold $143,000

1971 · White · 1,300 mi

Oct 10, 2026 · Bring a Trailer

Other Bronco generations

Specifications

Engine: Inline-6, 2.8L
Power: 105 hp
Torque: 180 lb-ft
Transmission: Manual
Drivetrain: 4WD
Original MSRP: $2,194

Common questions

How much does a Ford Bronco cost?

What is a 1966 Ford Bronco worth today?

The Shifty Estimate is $73,700, up 7.6% over the past 12 months. Confidence is high: 280 public sales in a year gives a firm read.

Is a Ford Bronco a good investment?

It has appreciated 3259% against its $2,194 list price. Values are up 7.6% over the past 12 months. The caution is spread, not direction: across the most recent 250 sales on file, prices ran from $8,700 to $357,500, and mileage explains most of that.

What has a Ford Bronco sold for at auction?

The 3 most recent public sales we have on file:

$66,000Oct 30, 2026Dark Jade Metallic
$72,000Oct 26, 2026Light blue · 17,000 mi
$57,500Oct 23, 2026Metallic gray · 3,200 mi

About the 1966 Ford Bronco

The first-generation Ford Bronco launched in 1966 as Ford's answer to the Jeep CJ and International Scout, creating the template for what would become the modern SUV. Built on a 92-inch wheelbase with a removable fiberglass top, the early Bronco offered genuine go-anywhere capability with its Dana 30 front axle and optional 4WD system. The 170-cubic-inch inline-six was standard, but savvy buyers opted for the 289 V8 that transformed the Bronco's character entirely. Production ended in 1977 after 236,000 units, making clean examples increasingly sought-after. Early U14 models (1966-1968) with the half-cab configuration are particularly prized by collectors, especially those with the rare Sport package. Values have climbed steadily as enthusiasts recognize the Bronco's significance in automotive history and its honest, utilitarian appeal that contrasts sharply with today's luxury-focused SUVs.