✦ Shifty Estimate
$9,700
- 12 months median
- $9K
- Market cap
- $251.6M · 25,939 built
- Sales, 12 months
- 5
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1970 Triumph Stag
1970 to 1977 · Convertible · 25,939 built
Price history
Recent sales
More sales on file
The full sale history lives in the app.
Every sale for this exact market, with the chassis behind each number. Drop your email and you are first in.
Specifications
- Engine
- V8, 3.0L
- Power
- 145 hp
- Torque
- 170 lb-ft
- 0 to 60
- 9.3s
- Top speed
- 116 mph
- Transmission
- Manual
- Drivetrain
- RWD
- Curb weight
- 2,910 lb
- Production
- 25,939 units
- Designer
- Giovanni Michelotti
Common questions
How much does a Triumph Stag cost?
Over the past 12 months, 5 have sold publicly at a median of $9,276. The Shifty Estimate for a well-kept example is $9,700. Cars have changed hands anywhere from $5,880 to $17,000, depending on mileage, color, and history.
What is a 1970 Triumph Stag worth today?
The Shifty Estimate is $9,700. We rate confidence medium: 5 public sales in a year is a thin market, and the spread between them is wide.
What has a Triumph Stag sold for at auction?
The 3 most recent public sales we have on file:
- $7,800Jul 23, 2026Damson Red · 11,000 mi
- $20,000Mar 11, 2026Sapphire Blue · 76,000 mi
- $3,000Jan 28, 2026Carmine Red (82) · 66,500 mi
The Stag remains one of Triumph's most ambitious and controversial projects—a luxury grand tourer designed to compete with Mercedes SL-class cars. Giovanni Michelotti's stunning design featured a distinctive T-bar roof and flowing lines that still turn heads today. The 3.0-liter V8 produced 145 hp, but the engine's reliability issues became legendary, often overshadowing the car's considerable charm. Only 25,939 examples were built between 1970-1977, making the Stag relatively rare today. However, modern knowledge and aftermarket support have largely solved the original cooling and head gasket problems, transforming the Stag's reputation. Well-sorted examples now command strong prices as collectors appreciate the unique combination of Italian styling, British character, and V8 soundtrack. The Stag's rarity, distinctive appearance, and improved reliability make it an increasingly attractive classic for those seeking something different from the usual British sports car formula.