✦ Shifty Estimate
$10,800
- 12 months median
- $11K
- Market cap
- $280.1M · 25,939 built
- Sales, 12 months
- 8
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1970 Triumph Stag
1970 to 1977 · Convertible · 25,939 built
Price history
Recent sales
26 sales
1973 · yellow · 45,657 mi · manual2026-08-29$3,750
1973 · Emerald · 11,000 mi · automatic2026-08-24 · countpackula$14,500- 1976 · white · 105,644 mi · automatic2026-08-13$10,250
1971 · Damson Red · 11,000 mi2026-07-23 · Birdbw$7,800- 1977 · green · 64,577 mi · automatic2026-05-21$16,000
1973 · Sapphire Blue · 76,000 mi · automatic2026-03-11 · BaT-MaN$20,000
1973 · Carmine Red (82) · 66,500 mi · automatic2026-01-28 · RobertNewland_f2s4$3,000
1973 · Orange · 43,000 mi2025-09-02 · SPOONS66$12,000
1971 · Damson · 11,000 mi2025-08-26 · StagTreasureHunt$9,276
1973 · Blue · 44,000 mi · automatic2025-07-03 · Vintagesarasota$15,000
1973 · Blue · 83,000 mi2025-05-02 · edbell33$13,250
1973 · White · 48,000 mi · automatic2024-03-23 · Carsrfun2020$12,650
1971 · Red · 24,000 mi2023-11-08 · Jjd1776$29,000
1973 · Red · 80,000 mi · automatic2023-07-17 · MK2at50$27,250
1971 · Black · 65,000 mi · manual2023-01-29 · CoastCorvette$18,500
1972 · Yellow · 74,000 mi · manual2022-05-30 · scottp$23,000
1973 · Blue · 54,000 mi · manual2021-10-03 · DtwoB2$23,000
1973 · Blue · 44,000 mi · automatic2021-01-05 · limyturtle$16,000
1973 · Red · 34,000 mi · automatic2020-12-18 · patbarber$26,750
1973 · Black · 32,000 mi · manual2020-09-18 · Rich_Truett$25,000
1973 · Blue · 68,000 mi · automatic2019-08-27 · Headmint$12,000
1973 · Black · 44,000 mi · manual2019-08-20 · CincyClassic$15,000
1973 · Orange · 43,000 mi · automatic2019-05-22 · grahame1963$13,000
1971 · Blue · 91,000 mi · manual2019-04-09 · snosport$5,004
1971 · Red · 22,000 mi · manual2019-03-05 · tstruthers$17,350
1973 · Patina · 42,000 mi2018-04-19 · nocommonsense$14,650
Specifications
- Engine
- V8, 3.0L
- Power
- 145 hp
- Torque
- 170 lb-ft
- 0 to 60
- 9.3s
- Top speed
- 116 mph
- Transmission
- Manual
- Drivetrain
- RWD
- Curb weight
- 2,910 lb
- Production
- 25,939 units
- Designer
- Giovanni Michelotti
Common questions
How much does a Triumph Stag cost?
Over the past 12 months, 8 have sold publicly at a median of $11,125. The Shifty Estimate for a well-kept example is $10,800. Cars have changed hands anywhere from $3,750 to $16,000, depending on mileage, color, and history.
What is a 1970 Triumph Stag worth today?
The Shifty Estimate is $10,800. We rate confidence medium: 8 public sales in a year is a thin market, and the spread between them is wide.
What has a Triumph Stag sold for at auction?
The 3 most recent public sales we have on file:
- $3,750Aug 29, 2026yellow · 45,657 mi
- $14,500Aug 24, 2026Emerald · 11,000 mi
- $10,250Aug 13, 2026white · 105,644 mi
The Stag remains one of Triumph's most ambitious and controversial projects—a luxury grand tourer designed to compete with Mercedes SL-class cars. Giovanni Michelotti's stunning design featured a distinctive T-bar roof and flowing lines that still turn heads today. The 3.0-liter V8 produced 145 hp, but the engine's reliability issues became legendary, often overshadowing the car's considerable charm. Only 25,939 examples were built between 1970-1977, making the Stag relatively rare today. However, modern knowledge and aftermarket support have largely solved the original cooling and head gasket problems, transforming the Stag's reputation. Well-sorted examples now command strong prices as collectors appreciate the unique combination of Italian styling, British character, and V8 soundtrack. The Stag's rarity, distinctive appearance, and improved reliability make it an increasingly attractive classic for those seeking something different from the usual British sports car formula.