Triumph Stag
Sold prices, market value and cars for sale
As of October 21, 2026, Shifty has recorded 31 public sales of the Triumph Stag. The records run from April 2018 to September 2026. In the past 12 months, 12 sold at a median of $10,815. The Shifty Estimate for the Stag is $10,800.
Versions
About the Triumph Stag
- Built
- 1970 to 1977
- Versions
- 1
- Body styles
- Convertible
- Engine
- V8, 3.0L
- Power
- 145 hp
- 0 to 60
- 9.3 s
- Top speed
- 116 mph
- Designer
- Giovanni Michelotti
The Triumph Stag was built from 1970 to 1977.
The Stag, the most traded version: The Stag remains one of Triumph's most ambitious and controversial projects—a luxury grand tourer designed to compete with Mercedes SL-class cars. Giovanni Michelotti's stunning design featured a distinctive T-bar roof and flowing lines that still turn heads today. The 3.0-liter V8 produced 145 hp, but the engine's reliability issues became legendary, often overshadowing the car's considerable charm. Only 25,939 examples were built between 1970-1977, making the Stag relatively rare today. However, modern knowledge and aftermarket support have largely solved the original cooling and head gasket problems, transforming the Stag's reputation. Well-sorted examples now command strong prices as collectors appreciate the unique combination of Italian styling, British character, and V8 soundtrack. The Stag's rarity, distinctive appearance, and improved reliability make it an increasingly attractive classic for those seeking something different from the usual British sports car formula.
The market
Recent sales
Common questions
How much does a Triumph Stag cost?
In the past 12 months, 12 sold at a median of $10,815. Half of the 20 most recent sales landed between $7,800 and $17,361. The Shifty Estimate is $10,800.
What is a Triumph Stag worth today?
The Shifty Estimate for the Stag is $10,800. It describes a well-kept example.
What is the most expensive Triumph Stag ever sold?
The highest sale on file is $29,000, for a 1971 Triumph Stag at Bring a Trailer. It sold on Nov 8, 2023. It showed 24,000 miles.
How many Triumph Stags have sold?
Shifty has recorded 31 public sales since April 2018. 12 came in the past 12 months. The most recent sold for $6,759 on Sep 25, 2026.
Where do Triumph Stags sell?
Of the last 20 sales with a known venue, 11 were at Bring a Trailer. The rest: Car & Classic (8) and Hagerty Marketplace (1).
How many miles do Triumph Stags have when they sell?
Across the last 20 sales with a recorded odometer, the median was 46,829 miles. The lowest showed 11,000 miles and the highest 105,644 miles.
Where do Shifty's Triumph Stag prices come from?
Every figure here comes from recorded public sales and live listings of the Triumph Stag. Each sale is filed by version and year. Shifty leaves out cars without a clean title, mismatched cars and implausible prices. The Shifty Estimate weights the most recent sales most heavily. These figures were read on October 21, 2026.