Mercedes-Benz 300SL Gullwing

1954 to 1957 · Coupe · Limited edition · 1,400 built

A 1954 Mercedes-Benz 300SL Gullwing cost $6,820 new. Over the past 12 months, 6 have sold publicly at a median of $1,765,000. The Shifty Estimate for a well-kept example is $1,852,200. Across the sales we have on file, prices ran from $229,900 to $9,355,000, depending on mileage, color, and history.

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Shifty Estimate
$1,852,200
High confidence · $1.45M to $2.5M
Down 1.9% over 12 months
Median · 12 mo
$1,765,000
Sales · 12 mo
6
Market cap
$2.59B · 1,400 built
Original MSRP
$6,820Up 27058% since new

The market

Every recorded 1954 Mercedes-Benz 300SL Gullwing sale, by date and price
Oct 2026 · Bring a Trailer
$1,710,000 · 9,942 mi · Silver (DB180)
See this car
$2.00M$4.00M$6.00M$8.00MMar 2023202420252026SHIFTY ESTIMATE $1.85M
Sold Bid to, not sold
22 sales · 4 unsoldmedian $1.76Mupdated Oct 2026

Community

Latest results

The newest 1954 Mercedes-Benz 300SL Gullwing sales with photographs
1954 Mercedes-Benz 300SL Gullwing, sold Jan 2026

Sold $1,588,800

€1,326,875
1954 · Silver
Jan 28, 2026 · RM Sotheby's
Euro-zone sales of this model ran 19% below US sales over 3 years.

Every W198

Sold prices, last 12 months · Oct 29, 2026
Every W198. Sold prices, last 12 months · Oct 29, 2026
Gullwing1954 to 1957Roadster1957 to 1963
Shifty Estimate$1,852,200$1,660,800
Sold median$1,765,0006 sales$1,435,00017 sales
12-month moveDown 1.9%Up 22.8%
For saleNoneNone

Specifications

Engine
Naturally Aspirated I6, 3.0L
Power
215 hp
Torque
203 lb-ft
0 to 60
7 s
Top speed
161 mph
Transmission
Manual
Drivetrain
RWD
Curb weight
2,750 lb
Production
1,400 built
Original MSRP
$6,820
Designer
Friedrich Geiger

Common questions

How much does a Mercedes-Benz 300SL Gullwing cost?

A 1954 Mercedes-Benz 300SL Gullwing cost $6,820 new. Over the past 12 months, 6 have sold publicly at a median of $1,765,000. The Shifty Estimate for a well-kept example is $1,852,200. Across the sales we have on file, prices ran from $229,900 to $9,355,000, depending on mileage, color, and history.

What is a 1954 Mercedes-Benz 300SL Gullwing worth today?

The Shifty Estimate is $1,852,200, down 1.9% over the past 12 months. Confidence is high: 6 public sales in a year gives a firm read.

Is a Mercedes-Benz 300SL Gullwing a good investment?

It has appreciated 27058% against its $6,820 list price. Values are down 1.9% over the past 12 months. Only 1,400 were built. The caution is spread, not direction: across the sales we have on file, prices ran from $229,900 to $9,355,000, and mileage explains most of that.

How many Mercedes-Benz 300SL Gullwing have sold?

Shifty has 23 public sales of the Mercedes-Benz 300SL Gullwing on file. The earliest was on Jun 1, 2024.

What has a Mercedes-Benz 300SL Gullwing sold for at auction?

The 3 most recent public sales we have on file:

  • $1,710,000Oct 29, 2026Silver (DB180) · 9,942 mi
  • $1,644,000Aug 15, 2026Silver Grey
  • $2,975,000Aug 15, 2026

About the 1954 Mercedes-Benz 300SL Gullwing

The 300SL Gullwing stands as perhaps the most important sports car of the 1950s, transforming Mercedes from a luxury marque into a performance icon. Born from the successful W194 race car, Friedrich Geiger's design wrapped cutting-edge technology in bodywork that remains breathtaking 70 years later. The fuel-injected 3.0-liter inline-six was revolutionary for 1954, producing 215 hp when most cars struggled to reach 100. Those iconic gullwing doors weren't just for show, they were necessitated by the space frame chassis that made the car impossibly rigid for its era. With only 1,400 built, every Gullwing is precious, but the market has stratified dramatically based on condition and provenance. Seven-figure examples are now common, cementing the Gullwing's status as blue-chip automotive art.

Sales and listings

Showing 20 of 27 on file

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