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Cars / Mercedes-Benz / 300SL GullwingLive
1954 Mercedes-Benz 300SL Gullwing

✦ Shifty Estimate

$1,866,900

1.1% · 12 mo
High confidence$1.43M to $2.4M
12 months median
$1.82M
Market cap
$2.61B · 1,400 built
Sales, 12 months
5
Original MSRP
$6,820 · ▲ 27274% since

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1954 Mercedes-Benz 300SL Gullwing

1954 to 1957 · Coupe · Limited edition · 1,400 built

Price history

$2.00M$4.00M$6.00M$8.00MMar 2023202420252026✦ SHIFTY ESTIMATE TODAY $1.87M
Sold Bid, not sold
21 sales · 4 unsoldmedian $1.82Mupdated Aug 2026

Specifications

Engine
Naturally Aspirated I6, 3.0L
Power
215 hp
Torque
203 lb-ft
0 to 60
7s
Top speed
161 mph
Transmission
Manual
Drivetrain
RWD
Curb weight
2,750 lb
Production
1,400 units
Original MSRP
$6,820
Designer
Friedrich Geiger

Common questions

How much does a Mercedes-Benz 300SL Gullwing cost?

A 1954 Mercedes-Benz 300SL Gullwing cost $6,820 new. Over the past 12 months, 5 have sold publicly at a median of $1,820,000. The Shifty Estimate for a well-kept example is $1,866,900. Cars have changed hands anywhere from $1,429,003 to $2,400,180, depending on mileage, color, and history.

What is a 1954 Mercedes-Benz 300SL Gullwing worth today?

The Shifty Estimate is $1,866,900, up 1.1% over the past 12 months. Confidence is high: 5 public sales in a year gives a firm read.

Is a Mercedes-Benz 300SL Gullwing a good investment?

It has appreciated 27274% against its $6,820 list price. Values are up 1.1% over the past 12 months. Only 1,400 were built. The caution is spread, not direction: across the sales we have on file, prices ran from $229,900 to $9,355,000, and mileage explains most of that.

What has a Mercedes-Benz 300SL Gullwing sold for at auction?

The 3 most recent public sales we have on file:

  • $1,644,000Aug 15, 2026Silver Grey
  • $2,975,000Aug 15, 2026
  • $1,820,000Aug 15, 2026Silver Grey Metallic

The 300SL Gullwing stands as perhaps the most important sports car of the 1950s, transforming Mercedes from a luxury marque into a performance icon. Born from the successful W194 race car, Friedrich Geiger's design wrapped cutting-edge technology in bodywork that remains breathtaking 70 years later. The fuel-injected 3.0-liter inline-six was revolutionary for 1954, producing 215 hp when most cars struggled to reach 100. Those iconic gullwing doors weren't just for show—they were necessitated by the space frame chassis that made the car impossibly rigid for its era. With only 1,400 built, every Gullwing is precious, but the market has stratified dramatically based on condition and provenance. Seven-figure examples are now common, cementing the Gullwing's status as blue-chip automotive art.