
Mercedes-Benz 300SL Gullwing
1954 to 1957 · Coupe · Limited edition · 1,400 built
A 1954 Mercedes-Benz 300SL Gullwing cost $6,820 new. Over the past 12 months, 6 have sold publicly at a median of $1,765,000. The Shifty Estimate for a well-kept example is $1,852,200. Across the sales we have on file, prices ran from $229,900 to $9,355,000, depending on mileage, color, and history.
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- Median · 12 mo
- $1,765,000
- Sales · 12 mo
- 6
- Market cap
- $2.59B · 1,400 built
- Original MSRP
- $6,820Up 27058% since new
The market
Community
Latest results


Sold $2,975,000

Sold $1,588,800

Sold $2,530,000

Sold $1,345,000

Sold $1,750,000
Every W198
| Gullwing1954 to 1957 | Roadster1957 to 1963 | |
|---|---|---|
| Shifty Estimate | $1,852,200 | $1,660,800 |
| Sold median | $1,765,0006 sales | $1,435,00017 sales |
| 12-month move | Down 1.9% | Up 22.8% |
| For sale | None | None |
Specifications
- Engine
- Naturally Aspirated I6, 3.0L
- Power
- 215 hp
- Torque
- 203 lb-ft
- 0 to 60
- 7 s
- Top speed
- 161 mph
- Transmission
- Manual
- Drivetrain
- RWD
- Curb weight
- 2,750 lb
- Production
- 1,400 built
- Original MSRP
- $6,820
- Designer
- Friedrich Geiger
Common questions
How much does a Mercedes-Benz 300SL Gullwing cost?
A 1954 Mercedes-Benz 300SL Gullwing cost $6,820 new. Over the past 12 months, 6 have sold publicly at a median of $1,765,000. The Shifty Estimate for a well-kept example is $1,852,200. Across the sales we have on file, prices ran from $229,900 to $9,355,000, depending on mileage, color, and history.
What is a 1954 Mercedes-Benz 300SL Gullwing worth today?
The Shifty Estimate is $1,852,200, down 1.9% over the past 12 months. Confidence is high: 6 public sales in a year gives a firm read.
Is a Mercedes-Benz 300SL Gullwing a good investment?
It has appreciated 27058% against its $6,820 list price. Values are down 1.9% over the past 12 months. Only 1,400 were built. The caution is spread, not direction: across the sales we have on file, prices ran from $229,900 to $9,355,000, and mileage explains most of that.
How many Mercedes-Benz 300SL Gullwing have sold?
Shifty has 23 public sales of the Mercedes-Benz 300SL Gullwing on file. The earliest was on Jun 1, 2024.
What has a Mercedes-Benz 300SL Gullwing sold for at auction?
The 3 most recent public sales we have on file:
- $1,710,000Oct 29, 2026Silver (DB180) · 9,942 mi
- $1,644,000Aug 15, 2026Silver Grey
- $2,975,000Aug 15, 2026
About the 1954 Mercedes-Benz 300SL Gullwing
The 300SL Gullwing stands as perhaps the most important sports car of the 1950s, transforming Mercedes from a luxury marque into a performance icon. Born from the successful W194 race car, Friedrich Geiger's design wrapped cutting-edge technology in bodywork that remains breathtaking 70 years later. The fuel-injected 3.0-liter inline-six was revolutionary for 1954, producing 215 hp when most cars struggled to reach 100. Those iconic gullwing doors weren't just for show, they were necessitated by the space frame chassis that made the car impossibly rigid for its era. With only 1,400 built, every Gullwing is precious, but the market has stratified dramatically based on condition and provenance. Seven-figure examples are now common, cementing the Gullwing's status as blue-chip automotive art.
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